The Foundation aims to help as many children as possible to gain access to sports, especially multisport, to experience the pleasures of exercise Sport is a good life school, helping to overcome everyday obstacles and to solve problems.

Supported by athletes who have reached the peak in triathlon and are committed to improving child health through encouraging participation in sport. Every successful athlete was supported by a community of people passionate about sport. These athletes are committed to “giving back”.

The Kids Cup provides access to multisport in a fun and safe environment. Emphasising the motto ‘taking part is more important than winning’, we organise a number of kids races appropriate for children throughout the world, where they can learn about sporting values in a playful manner.